Latino Business Alliance

The Latino Business Alliance, officially recognized as the Willamette Valley Hispanic Chamber of Commerce, serves as a comprehensive resource hub for Latino entrepreneurs and small business owners throughout the Salem, OR region. Since receiving its tax-exempt status in 2010, the organization has evolved from an all-volunteer initiative into a fully-staffed professional development organization dedicated to empowering small businesses in financial growth. The Latino Business Alliance offers a multifaceted approach to business support, providing networking opportunities, business workshops, and educational seminars designed specifically for the Latino business community. Their mission centers on promoting engagement and visibility within the larger American economy while building trust across both Latino and non-Latino business communities. By identifying and connecting entrepreneurs with accessible resources, affordable credit opportunities, and pathways to public and private contracts, the organization addresses critical gaps that Latino-owned businesses face. The Latino Business Alliance holds regular networking meetings throughout the Salem area, including their popular Café y Pan Dulce gatherings held twice monthly. Additionally, they host the annual Expo Negocio conference each November, showcasing Latino business excellence and fostering meaningful professional connections. The organization's threefold approach focuses on gaining community trust, building bridges within the general business community, and ensuring resources are culturally relevant and accessible. Through strategic partnerships with community foundations and collaborative efforts, the Latino Business Alliance continues to strengthen the economic impact of Latino-owned businesses while contributing to a more vibrant Willamette Valley economy.